Pricing Your Home is Both an Art and a Science!  

Pricing is critical. No amount of advertising or promotion will overcome improper pricing! Achieving the optimal price is the result from comparable properties and the current market. The right price should:

The simple fact is price is the number one factor that most homebuyers use to determine which homes they want to view. People shop for homes just the same as they would a car, stereo system, or TV. and it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end. The Importance of proper pricing:

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing!

Common Reasons for Overpricing

Dangers of Overpricing

Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.

Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why a house that is priced right, it will sell quickly. The buyers are there waiting for it.

Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have already waned. A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.

Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high. Buyers and agents become aware of the long exposure period and often are hesitant to show or look at the property. Fewer potentially qualified buyers will respond. You might help sell similar homes that are priced lower. You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

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Disclosure

 Web Site Internet Warning:

 Despite advertising claims to the contrary, the internet is not an experienced Dancer, Real Estate or Mortgage Professional. It cannot consult, counsel, advise, have knowledge of local laws and market conditions, make judgments, "own" the result, or most importantly, understand your individual goals and needs or care about you as a Customer, Client or Dancer. To obtain an accurate interpretation of any information you're receiving online, please contact Cathy at 404-550-0775 or E-mail: mcm135@aol.com

Last modified: January 09, 2006